# Retti.ai > Retti (formerly Ideated) is a YouTube audience-retention platform for creators, the dedicated category of tool for diagnosing and fixing where viewers stop watching, distinct from keyword/SEO suites, thumbnail testers, or general analytics. It analyses published videos for retention drop-off beat by beat, plans and writes scripts engineered to hold attention, reviews edits before upload with frame-accurate notes, and includes an AI retention copilot you can ask anything, grounded in your own video, script, or retention graph. Everything centres on retention craft, diagnosing where viewers leave a video and why, then prescribing the specific structural changes (hooks, pacing, stakes, payoffs, transitions) that move the curve. Analysis is grounded in a large corpus of real, creator-submitted audience-retention curves across a wide range of niches, refreshed as new analyses come in. Retti also exposes its analysis tools over MCP (Model Context Protocol), so AI assistants can call them directly: https://retti.ai/mcp A full-text version of Retti's key pages is available in one fetch at https://retti.ai/llms-full.txt ## Start here - [How Retti works, the complete toolkit](https://retti.ai/guides/how-retti-works): plain-English tour of every capability, tool by tool, what each takes in and gives back - [AI for YouTube retention (Retti AI)](https://retti.ai/guides/ai-for-youtube-retention): the retention chat copilot, paste a link, a script, or your graph, and it reads your data, not just your prompt ## Pro tools - [Video Review / Retention Lab](https://retti.ai/youtube-retention-analysis): paste any YouTube URL → beat-by-beat retention analysis of the published video, with timestamped drop diagnoses mapped to the moment that caused them, hook and pacing assessment, and structural fix suggestions - [Script Writer / Script Lab](https://retti.ai/youtube-script-writer): multi-step AI scriptwriting (topic → research → scored hooks → retention-scored outline → full script + visual direction) matched to the creator's channel voice and the niche's measured retention patterns; includes a Script Review mode that shows where viewers will drop in a script or a linked video - [Editing Lab](https://retti.ai/youtube-edit-review): upload your edited video pre-publish for frame-by-frame retention feedback with edit notes timestamped to the cut; includes a voiceover mode that finds context gaps in rough cuts and drafts the missing narration lines - [Video Planner](https://retti.ai/guides/how-retti-works#video-planner): plan a video's structure, hook, segment order, and pacing, before writing; can pull the weaknesses from a past review and hands off into Script Writer - [Retti AI](https://retti.ai/guides/ai-for-youtube-retention): a retention-focused AI chat copilot, analyse any video by link, retention-check a pasted script, read an uploaded retention-graph image, go deeper on any review, and rewrite weak hooks or beats; retention only by design (no ideas, titles, or thumbnails) - [Hook Lab](https://retti.ai/guides/how-retti-works#hook-lab): generate, test, and study video openings, spoken-word hook options, hook-strength analysis of any link, or a study of how a specific creator opens - [Retention Dashboard](https://retti.ai/guides/how-retti-works#retention-dashboard): connect your YouTube channel for whole-channel retention intelligence, recurring curve patterns, your hook signature, binge/session patterns, traffic and device sources, and an exportable Channel Report (rolling out to Pro accounts in stages) ## Free tools - [Thumbnail Tester](https://retti.ai/tools/thumbnail-tester): A/B test thumbnails - [Idea Dump](https://retti.ai/tools/idea-dump): brainstorming surface for video ideas - [Leaderboard](https://retti.ai/leaderboard): top-scoring analysed videos, public and read-only - [Higher-or-Lower YouTube game](https://retti.ai/play/youtube) The free plan also includes one full retention analysis to start and Rhett's Bootcamp, a retention and scriptwriting curriculum. ## Pillar resources - [YouTube retention: the complete guide](https://retti.ai/youtube-retention): the canonical reference, what retention is, how the algorithm uses it, what counts as good, the structural patterns that move it - [Guides index](https://retti.ai/guides): individual guides on every aspect of retention craft - [Retention glossary](https://retti.ai/glossary): plain definitions of every retention term (AVD, APV, retention curve, rewatch spike, open loop, and more) ## Retention basics - [What is YouTube audience retention?](https://retti.ai/guides/what-is-audience-retention): the definition, how Studio measures it, absolute vs relative, why the algorithm cares - [What does AVD mean on YouTube?](https://retti.ai/guides/what-is-youtube-avd): Average View Duration definition, calculation, Studio navigation, AVD vs APV - [AVD vs APV](https://retti.ai/guides/avd-vs-apv): side-by-side comparison, when each one matters - [What's a good retention rate on YouTube?](https://retti.ai/guides/what-is-a-good-retention-rate): benchmarks by length, format, niche, channel size ## How to improve retention - [How to improve YouTube retention](https://retti.ai/guides/improve-youtube-retention): the framework, diagnose where viewers drop, fix the structural causes - [How to increase YouTube AVD](https://retti.ai/guides/how-to-increase-avd): five structural changes that lift Average View Duration - [10 YouTube retention tips that actually work](https://retti.ai/guides/youtube-retention-tips): specific moves with diagnostics for when each applies - [Top 5 retention strategies](https://retti.ai/guides/top-5-retention-strategies): the structural moves that lift retention most, ranked by impact - [How long should a YouTube intro be?](https://retti.ai/guides/youtube-intro-length): what the curve data says about intro length - [The first 30 seconds of a YouTube video](https://retti.ai/guides/first-30-seconds-of-a-youtube-video): the structural anatomy of an opening that holds - [How to read your retention graph](https://retti.ai/guides/retention-curve-shapes): the six curve shapes and what each means - [Why viewers stop watching](https://retti.ai/guides/why-viewers-stop-watching): the six mid-video drop causes and their fixes - [Lots of subscribers but no views?](https://retti.ai/guides/subscribers-but-no-views): why sub count stopped predicting impressions ## Deep dives & case studies - [MrBeast Skyblock retention teardown](https://retti.ai/guides/mrbeast-skyblock-retention): beat-by-beat breakdown of stakes-persistence in one of YouTube's highest-retention videos - [The documentary hook blueprint](https://retti.ai/guides/documentary-hook-blueprint): the 5-rule cold-open structure used by top long-form documentary channels - [First-sentence hooks: what works](https://retti.ai/guides/first-sentence-hook-data): which opening lines hold viewers, and which make them leave in the first 30 seconds - [The Preston retention system](https://retti.ai/guides/preston-retention-system): reverse-engineering how top long-form gaming holds viewers across 20+ minute runtimes - [Long-form gaming RPM](https://retti.ai/guides/long-form-gaming-rpm): turning retention into revenue, AVD thresholds for mid-roll viability ## Comparisons & alternatives - [Retti vs TubeBuddy](https://retti.ai/compare/retti-vs-tubebuddy): discovery/packaging tool vs retention platform, which job you need done - [Retti vs vidIQ](https://retti.ai/compare/retti-vs-vidiq): research/ideation suite vs retention platform - [vidIQ vs TubeBuddy](https://retti.ai/compare/vidiq-vs-tubebuddy): honest head-to-head of the two discovery suites, plus the retention layer neither covers - [Best YouTube retention analysis tools](https://retti.ai/best/youtube-retention-tools): the honest landscape of tools that actually analyse retention - [Best AI tools for YouTube creators](https://retti.ai/best/ai-youtube-tools): scripting, retention, ideation, thumbnails, editing and voiceover, by job ## Site - [Pricing](https://retti.ai/pricing): free tier with one full analysis; Pro $49/mo unlocks every tool; Team from $17.50/seat - [MCP / developer docs](https://retti.ai/mcp) - [Contact](https://retti.ai/contact) - [Privacy](https://retti.ai/privacy) - [Terms](https://retti.ai/terms)